Hey there.
I’m Steph, and I’m the Online Business Manager behind The Virtual Infinite — which is a fancy way of saying I’m the person who gets into the back end of your business, figures out why everything’s held together with sticky tape and pure willpower, and actually fixes it.
If you’ve made it to this page, I’m guessing you started your business for the freedom of it, and somehow ended up doing admin at 9pm instead. Relatable. Let me tell you how I got here.
I’m an American living in the north of England with my British husband and our blended family of American and English kids. Before any of this, I spent five years in retail banking, which taught me two things: how to stay calm when everything’s on fire, and how to build a process for literally anything. Then a few babies came along, and I traded the office for the chaos of being a stay-at-home mom. Which, turns out, is the same job, just with worse pay and a higher mess-to-effort ratio.
What I discovered in that chapter was that I genuinely loved the wrangling. Shared calendars, colour-coded school logistics, fourteen apps just to keep one household running. I was the person turning family chaos into something that actually functioned. So I became a Virtual Assistant, and started doing the exact same thing for business owners instead of kiddos.
Then a client handed me their annual summit, and something clicked. Multiple speakers, moving deadlines, a hundred tiny logistics that all had to land in the right order at the right time — it was chaos with a deadline, and I was into it. What I realised in that moment was that I didn’t just want to do tasks. I wanted to get deep into how a business actually functions — the strategy, the systems, the moving parts — and make the whole thing work better. That’s OBM work. And that’s where I belong.
Which brings me to now. I work with business owners who are done being the bottleneck in their own business. Whether that’s coming in for a focused intensive to fix what’s broken, supporting a big launch or event from start to finish, or being the strategic partner in their corner month after month. Every business is different, and the support should be too.
The mission is always the same though: get you out of the weeds, get your business running like it should, and get you back to whatever it was you actually wanted when you started this thing.
